We can, but will it be an effective strategy? Without keeping abreast of the modern technologies today it is almost impossible to stay competitive and successful on the market. Customers increasingly choose options where they can get the greatest benefits and opportunities, and the fierce competition of modern capitalistic society makes the prices fall dramatically providing the clients with an enormous amount of affordable variants. So how to stay afloat in such a tough situation if we talk about the market of architecture? The answer is simple – to be innovative. Virtual reality (VR) for architecture is something that can bring one to a new orbit. With its limitless opportunities the development, visualization and editorship of the projects become easy, quick and efficient. To get into details let’s review the virtual reality in architecture from the perspective of the main tasks it helps to solve.
Task 1. How to visualize the project effectively?
Of course, 3D models cope quite well with this task, but they still fail to represent the feeling of a full immersion into the project. Visualizing architecture with the help of VR makes it easy to see the whole picture even before the start of the building and construction works. The great advantage of using virtual reality in construction is that one can make the use of it on any stage of the design process. At the very beginning the architect can use VR to explore the location for the future project and decide on the massing and spatial relationships. Later on, it is possible to check the compatibility of different design ideas by shifting and removing objects from the project. At the final stage, it is much more convenient just to look up in order to decide whether the certain chandelier is suitable or not than to explore its view from different angles on the laptop screen.
Virtual reality architecture is not only about the total immersion into something that don’t exist at the moment, it is about really being in the virtual reality, walking there and getting the feeling of what is right and wrong in the place. For instance, simply looking at the project on the laptop cannot always give you the full understanding whether all the objects are located well. However, walking between them will actually help to see it and make the right decision.
Still, the opportunities of VR for architecture are not limited to the abovementioned functions. Another impressive benefit of the technology refers to its ability to stage real-life situations. For instance, the constructors may want to check whether the emergency doors are situated correctly for people to have time to leave the building in case of a fire. VR technology makes it possible with using only the existing project in the development and several people to simulate the escape from the building. All in all, using VR in real estate can be compared to operating a time machine with the only difference that in the first case the future is adjustable.
Task 2. How to incorporate changes easily?
It is obvious that virtual reality in real estate makes it much easier for architects, designers and developers to create a new product. They no longer have to master any complicated programs for visualizing the design on the laptop or spend numerous hours on drawing the projects on the paper; all that is required is to take the modern gadgets and start filling the surrounding space with their ideas. One great advantage of using virtual reality in architecture is that changes can be implemented with no special efforts in a shortest possible time. One can move the escalator to the left a few meters or replace it at all with stairs just with a move of a hand in a couple of seconds. Additionally, it greatly reduces the time on amending the project as per customer’s request.
Task 3. How to introduce the project to a customer efficiently?
The majority of customers prefer to engage when it comes to architecting, building and constructing their orders. At the same time, they not always manage to get the clear vision of their future house or any other type of real estate. However, things can be different with the implementation of the virtual reality architecture options for the customers. A participative client can use the opportunities of the virtual reality in architecture to conduct the desired changes in the project by himself. For instance, he may want to change the color of walls or choose a more affordable variant of bricks. With the help of virtual reality in construction the customer is capable to implement all of his ideas and get what he wants in the end. This effect may be easily achieved by turning to the architectural visualization studio, which task is to introduce the VR in real estate for the convenience and satisfaction of the clients. At long last, the modern client will be more eager to choose the virtual real estate company rather than those ones, which can only offer him the electronic and paper visualizations of the project.
Task 4. How to avoid the misunderstandings between the company and the client?
Usually, the more customer engages in architecting and constructing his order, the more satisfied he gets in the end. However, there is a plenty of cases when clients tend to change their minds from time to time or have unclear views on certain points of the project. In this situation letting the customer use the virtual reality in construction can greatly reduce the potential misunderstandings between him and the company. Instead of getting into complicated explanations of what should have been put here instead of this window or what tint of grey color should have been used, the customer can always use VR to visualize his ideas and adjustments. Virtual reality real estate is an option enabling to avoid a lot of unpleasant routine questions appearing in a work with clients.
We can, but will it be an effective strategy?
Of course, 3D models cope quite well with this task...
Task 5. How to implement the whole project faster?
The last but not least task, which is solved in a great deal with the help of virtual reality architecture, is the economy of time. First of all, it takes one considerably less hours to construct the whole project. Then, as it has been mentioned earlier, the process of amending and adjusting the project is also much faster. As a whole, the number of days between the moment when one is greeting a new customer to the moment when he is receiving money for the work completed will be greatly reduced with the use of virtual reality for architecture. In this case less time spent on the project doesn’t mean the deterioration of its quality – on the contrary, the client will get more realistic visualization of his order in a shorter period of time.
Therefore, virtual reality in architecture today shapes the future marketplace. In several years no architecture, design or construction company would run without implementing the virtual reality for real estate. The advantages of using VR for architecture are difficult to overestimate. This innovative technology can bring the convenience of the visualization for both the executors and the clients and make their cooperation more effective and fast. Virtual reality opportunities also allow the architects, designers and constructors to make the necessary adjustments spending a minimum of time and efforts on it. Additionally, it provides a striking presentation of one’s work to the clients, increasing the company’s chances to make them the long-term customers. Using VR in real estate considerably reduces the risk of misunderstandings between the companies and their clients allowing the latter to conduct the desired changes themselves. Finally, using virtual reality for architecture provides the companies with a great competitive advantage, which is a central issue of every successful business.
Now let’s just stop for a second and imagine what world would be like in 10 years. It is unlikely that people would give up the progress in science and technology to live in a total harmony with the nature like our ancestors millions of years ago. On the contrary, there is a good chance that innovations and technology would possess even a greater value than they do today. That is why it is for each of us to decide whether we want to be catching up with those who are not afraid to try new things or our choice is to keep up with the times and be in the avant-garde.