Types of video tours and fields of their implementation

Digital technologies have already taken deep roots in our everyday lives.

We start using them as soon as we open our eyes in the morning, with their help we solve all the daily issues, we find entertainment in them, and, of course, use it widely in our works. Today not a single successful business functions without using the developments and innovations of current century. Video tours increasingly implemented for an effective visualization and promotion of goods and services on the market are no exception. They allow people to conduct virtual walks in certain objects creating a clear and vast image of it.


What are types of video tours?

At first it may seem that there are no classifications of video tours, but it is wrong. Despite the external similarity, virtual tours can differ depending on the technology of their allocation. For instance, let's consider the Flash-based types, which operate on the basis of Flash player, a standard software, which is present probably on every computer in the world. Consequently, one may think that there should be no issues with the reproduction of the video tour. However, there are some serious drawbacks of this method. First, Flash player's versions deteriorate from time to time, which obstructs the playback of the file; and second, such tours simply cannot be opened on mobile phones and tablets. That is why this type of allocation gradually takes a back seat, giving way to web-based video tours. All that is required for the reproduction of such virtual tours is an access to the internet. It makes this type of allocation more universal and more frequently used. And, finally, there is third type, which is so-called online tours. It can be anything from Skype streaming of the apartment's interior to the use of any other application with the similar goal. The main feature of this method is a presence of a person, who is situated in the object and constructs the tour in real time according to the preferences of the ordering party. The necessity to involve human resource and significant time spending refer to the drawbacks of this type of video tours.
Additionally, virtual tours differ subject to their content. First, there are well-known 3D tours, where the user himself moves through the place with the help of navigation. Another type of such presentation is a ready-made video, where the camera shifts, simulating the movement of a person in a certain object and making an impression of a real attendance of the place. Both types of virtual tours are widely used today for the demonstration of some locations or even conveyances.

Where are video tours used?

Probably, the most frequent field of virtual tours implementation is real estate. In order to sell or rent an apartment, office or house successfully, in their marketing activity companies often resort to making colorful and realistic video tours. Such vivid presentations can spare the potential clients of the necessity to visit a certain real estate object personally, since they have already attended it virtually just by opening the right tab on the website.

Just as often video tours are used in building and architecture. With their help it is possible to introduce the examples of the previous works to investors or potential buyers. Virtual tours can demonstrate, for instance, what would certain cladding material look like on a house or the variants of semi-arches between rooms in the apartment. Additionally, architectural and building companies can create portfolios with virtual tours based on the previously modelled and constructed objects.



What are the types of video tours?

At first it may seem that there are no classifications of video tours, but it is wrong...

Where video tours are used?

Probably, the most frequent field of virtual tours implementation is real estate.

Hospitality industry is another sphere of video tours implementation. Oftentimes on the hotel website one can find bright virtual excursions to rooms and the building itself. It allows the clients to get an image of the inn, its accommodations and interior to make it easier for them to decide whether to stay in this place or find another one. Besides, according to the statistics, hotels providing video tours are in requisition twice as frequently as those using only pictures for the demonstration of their rooms. Restaurants also often use the technology of virtual tours. In its turn, apart from giving the customers an opportunity to examine the interior design of a location, it also allows them to pick the appropriate table for their dinner.

Additionally, virtual tours often follow the marketing activity of the service industry. Different shopping malls, shops, beauty salons, medical centers, fitness-clubs, day spas and dancing studios turn to the development of video tours for the successful advertising and promotion of their services. The client, undoubtedly, would attend the gym he has already virtually visited instead of choosing a pig in a poke.

The sale and lease of conveyances also don’t do without the implementation of video tours. A vivid excursion around the car, yacht or plain will help a buyer to see all the possibilities of the transport and make a final decision on the choice.

Finally, virtual tours are used in organizing various exhibitions and presentations. For example, the camera can move from one showpiece to another, allowing the viewers to observe them just like in real life. Such solution encourages the popularization of certain events and helps the exhibition centers to raise their ratings up and develop. 

Video tour – an effective decision for successful companies

The scientific and technical progress isn’t at a stop, and in order to keep up with it innovative technologies are to be integrated into business. The implementation of virtual tours can provide you with an additional influx of customers, which, in turn, would bring the new bargains to the company. Therefore, the use of video tours for the demonstration of firm’s products would definitely increase your profits.